Behind every successful campaign is a team that understands not just how to create great content, but how to build a marketing strategy that delivers results.
That's why Retail NI is proud to work with Erudite Digital, our preferred digital marketing partner, who have played a key role in bringing this year's High Street Heroes 2026 campaign to life.
When planning this year's campaign, our objective was clear: make High Street Heroes the biggest and most engaging campaign we've ever delivered. We wanted to reach more people across Northern Ireland, encourage record numbers of votes, celebrate the incredible stories behind our independent retailers and ensure the campaign achieved maximum visibility.
Rather than simply putting out a few posts on social media, we commissioned a series of videos, telling the stories and the impact of some of last year’s winners. Alongside this, we worked with Erudite to develop a marketing strategy that would achieve our ambitious goals.
Their team created a campaign centred on authentic storytelling, producing a series of professionally filmed case studies featuring five previous High Street Heroes winners. These stories showcase not only the success of past winners but also the importance of supporting local retail and the difference the awards make to businesses across Northern Ireland.
Alongside this, Erudite produced campaign videos with our Chief Executive, Glyn Roberts, and Economy Minister Dr Caoimhe Archibald MLA, helping launch the campaign and encourage the public to get involved.
To ensure the campaign reaches as many people as possible, Erudite is also managing our social media content and delivering a targeted paid advertising campaign, driving audiences directly to the Belfast Live voting page throughout the campaign.
From strategy and planning through to filming, editing, content creation and digital advertising, Erudite has been an outstanding partner. Their team is professional, creative, proactive and genuinely enjoyable to work with, consistently producing work of an exceptional standard.
We're excited to see High Street Heroes 2026 unfold and believe it has all the ingredients to become the biggest campaign in the initiative's history.
If you're a retailer looking to grow your business through strategic marketing, professional video production, social media or digital advertising, we can confidently recommend Erudite Digital. They take the time to understand your objectives, develop a strategy that fits your business, and deliver creative campaigns that produce real results.
To find out more, visit www.weareerudite.com.
