National Lottery Changes Operator for 1st Time in 30 Years
01 February 2024
1st February marks the start of the Fourth National Lottery Licence and the handover to Allywn as the operator of the National Lottery. Allwyn will build on the success of the last three decades and is committed to investing significantly over the coming 10 years to reignite the magic that lies at the heart of The National Lottery.
Allwyn will gradually introduce changes over the course of the next few years that will strengthen the bond between The National Lottery and consumers, with many more people playing a little, which will lead to more money raised for National Lottery-funded projects.
Players should feel a greater connection with all our games and the National Lottery-funded projects they support by playing those games. Allwyn’s strategy will bring to life how The National Lottery changes lives every day. Marketing investment over the coming months will showcase how the games differ from each other. This will start with a major new campaign from 1 February for The National Lottery's cornerstone game, Lotto, asking ‘Will you be next?’ and highlighting how, on average, Lotto creates two millionaires a week. That campaign will be followed by a creative new activation for its Set For Life game.
The National Lottery has already paid out over £92 billion in prize money and created over 7,000 new millionaires or multi-millionaires since its launch in 1994, including more than a millionaire a day on average last year. Allwyn’s games strategy over the course of the licence aims to create even more new millionaires and prize winners.
The high street will continue to play an important role over the coming decade with over 40,000 retailers selling National Lottery products. Allwyn has plans to grow this retail presence even further, with stores standing to benefit from greater sales support, more investment in marketing, new points of sale and, over time, significant upgrades to their technology infrastructure underpinned by Vodafone’s mobile connectivity. Allwyn has already announced a 50% increase in the number of team members supporting retailers.
In addition to in-store changes, Allwyn is investing in a broader technology transformation programme to support the modernisation of The National Lottery, including the move to a new technology platform with Scientific Games. This technology modernisation will enable a richer and more relevant experience for individual players, while also using data to support healthy play, reflecting Allwyn’s commitment to ensure The National Lottery sets the benchmark in this area over the coming years.
The creation of social value is the bedrock of The National Lottery and will shape Allwyn’s custodianship. Allwyn is integrating ambitious environmental and social commitments into every part of how it will operate The National Lottery. Allwyn has started on a journey to create a net zero National Lottery, and ensuring it is inclusive and accessible. Allwyn will also directly invest a ring-fenced £1 million every year from its own profits into social value initiatives, in collaboration with its operational and business partners, to help deliver a positive legacy
Justin King CBE, Chair of Allwyn UK, said: “We are thrilled to become the new operator of The National Lottery. It is a privilege and a responsibility that we take incredibly seriously. Over the next 10 years, our commitment is to increase returns to National Lottery-funded projects and build a legacy of change for good.”
The Rt Hon Stuart Andrew MP, UK Government Minister for Sport, Gambling and Civil Society, said:
“People up and down the country have been playing The National Lottery for almost 30 years and it will continue to be one of the nation’s favourite pastimes. “Allwyn’s new licence will see The National Lottery fund even more important initiatives through its commitment to raising millions more pounds for good causes. “From mental health services and maintaining heritage and the arts, to supporting our Olympians and Paralympians, The National Lottery will continue to have a positive impact on the lives of millions."
If any of your members stores are experiencing any issues signing on to their terminal this morning, they would advise you to take the following actions:
Switch the terminal off at the mains.
Switch the terminal back on at the mains and wait for it to load.
If this doesn’t work, please advise stores to call the free* Retailer Hotline on 0800 8 40 50 60 to log the terminal issue.
Key reminders for stores on the first day of the Fourth National Lottery Licence:
Each store’s activated and unactivated Scratchcard stock will automatically transfer with their Retailer ID into the Fourth Licence, meaning this stock will not be auto-settled on 1 February 2024. Settlements will take place as per the current process, which is 30 days after activation or when 60% of low-tier prizes have been paid out (whichever is sooner).
Ensure dispensers are fully stocked to help maximise your sales.
Prize Payout reminder:
From 1st February 2024, Post Office branches will no longer be able to pay National Lottery prizes over £500. Here’s a reminder about the different prize levels and how winners can claim: