FIFA Ballers is coming to convenience – and there is only one way to get it. From April 2026, the range is available exclusively to the convenience trade via Bobby’s in Northern Ireland, giving independent retailers a unique, high-demand collectible to drive impulse sales in the build-up to the FIFA World Cup 2026.
What are FIFA Ballers?
FIFA Ballers is a football-themed collectible range built around surprise, fandom and repeat purchase. Each “Baller” is a sealed ball that shoppers crack open for a blind reveal: inside is a stylised FIFA star figure with detailed facial sculpting and authentic kit styling, plus accessories that help fans build a mini football world and assemble a dream team over time. Series 1 features international players in iconic team colours, with rare and limited-edition figures that create that “just one more” repeat-purchase moment. Retail-ready counter displays are included to make secondary siting effortless too.
FIFA ballers are created by ZURU – one of the top five toy manufacturers in the world
Why Bobby’s?
Bobbys is not just Van sales. For over 50 years, we have partnered with independent retailers to make growth easier, servicing 22,000+ convenience stores across the UK and Northern Ireland with the right products, the right support, and the right commercial model.
Reason to believe – built for retailer profit
Hands-on support, every two weeks
Your local Bobby’s rep visits fortnightly to share tailored ranging advice, bring news and launches, and help you stay stocked with the lines that move.
More choice with Bobby’s Brand Box
Want bestsellers beyond van stock? Brand Box unlocks a wider range of on-trend brands and Bobby’s own bagged sweets, plus names like Bonds, Toxic Waste and Warheads—ordered via your rep and delivered by DPD within two working days.
Ready to stock the exclusive?
Visit bobbysfoods.co.uk, email John.lucas@bobbysfoods.co.uk , or speak to your local Bobby’s rep.
