

Transforming Retail with Strategy, Design & Experience; Meet TAP Design Consultancy
For over 10 years, we have been creating retail spaces that work harder commercially, operationally and for the customer. Based in Dublin and working across Ireland, the UK and Europe, we partner with retailers to design environments that not only look great but perform in the real world.
While our expertise spans hospitality, healthcare, and workplaces, retail is at the heart of what we do. We’ve helped leading Irish brands reimagine how they connect with customers, from convenience and forecourt retail to specialist and multi-site operators. Brands such as Musgrave, Petmania, Shop ’n’ Drive, and Maxol trust us to deliver spaces that stand out and keep customers coming back. Many of these relationships have lasted for years, a reflection of our ability to deliver consistently in a changing market.
Our multi-disciplinary team combines strategy, interior design, industrial design, branding and digital expertise under one roof, making us a true end-to-end partner. We specialise in co-creation, working alongside clients to blend their deep customer knowledge with our insight, creativity, and practical delivery.

Many projects starts with insight from the LAB@TAP; our in-house research and strategy function that explores customer journeys, store performance, and emerging trends. This evidence-led approach ensures every design decision is purposeful and geared towards measurable returns. Too often, retailers rush straight into a fit-out, only to realise later that layout, brand expression or operational flow hasn’t been fully considered. We make sure the thinking comes first, so when you do invest in a fit-out, it’s the right one, built to deliver long-term value.
We’ve delivered projects ranging from brand refreshes and re-layouts to full concept designs. Our work has also been recognised with wins at the Creative Retail Awards and POPAI UK & Ireland, alongside multiple Fit Out Awards and shortlistings. But awards aside, our focus remains on creating spaces that workl; today and tomorrow.
For retailers in Northern Ireland looking to evolve their stores, refresh their brand, or launch a new concept, TAP offers the right blend of insight, creativity, and delivery to make it happen.
If you’d like to hear more or you’re open to a coffee and a conversation, reach out to Gemma directly.
gemma@wearetap.ie or give her a call on the mobile 087 1222218
TAP Design Consultancy
hello@wearetap.ie | +353 1 555 1234 | www.wearetap.ie