Customer Perceptions

October 2023
Customer Perceptions

Two of Customer Perception team members, Emma Harte, Chief Executive Officer, and Lynn Carr, our Senior Project Manager, were delighted to meet with Minister Simon Coveney at an Enterprise Ireland event in DKIT this month.

The purpose of this meeting was to celebrate and discuss Customer Perceptions' prestigious accolade: the All Ireland Business Foundation award for 'Best in Consumer Research Services.'

The All-Ireland Business Foundation (AIBF) stands as a beacon of excellence in the Irish business landscape. It serves as an independent, national accreditation body with a noble mission — not just to support enterprise development, but also to champion and promote the 'Best-in-Class' among Irish businesses.

During this encounter, Minister Coveney was impressed by the invaluable contributions Customer Perceptions make to businesses across Ireland and the UK. Their focus on enhancing the customer experience is vital in today's competitive business environment, and he recognised the significance of projects they deliver.

The conversation with Minister Coveney delved into the diverse range of programmes delivered for Clients. From innovative mystery shopping programmes that produce comprehensive insights to detailed audits that examine every facet of business operations, Customer Perceptions leave no stone unturned in their quest to support clients.

Furthermore,  ongoing consumer research projects have a profoundly positive impact on the strategies and outcomes of the businesses they collaborate with.

However, what truly captured Minister Coveney's attention was their groundbreaking technology, 'TellUsFirst.' This innovative tool has not only streamlined, but redefined the landscape of customer feedback for  clients. 'TellUsFirst' empowers businesses to collect instant customer feedback through a user-friendly dashboard that is easy to interpret. It equips businesses with the certainty that they are providing their customers with a direct channel to express their thoughts and concerns before resorting to public platforms.

The most remarkable aspect of 'TellUsFirst' is its cost-effectiveness. It levels the playing field, making the power of customer feedback accessible to businesses of all sizes. Regardless of their scale, every business now has the opportunity to gather invaluable insights, thereby enabling them to fine-tune their services and offerings in alignment with customer preferences.

Customer Perceptions continue their journey to excellence in consumer research services, and look forward to furthering their collaboration with businesses in Ireland and the UK. The encouragement and recognition received from Minister Coveney have strengthened their resolve to remain at the forefront of the customer-centric revolution, ensuring that businesses of all sizes thrive in their pursuit of delivering exceptional customer experiences.