For over 30 years PRM Group has mastered the challenge of market penetration for chilled brands across the island of Ireland. The family run business was set up by Managing Director Philip Morrow along with his wife Lynne Morrow in 1988. Initially the company was built upon supplying local retailers in Northern Ireland, many of whom remain as valued customers to this day.
Now in 2021 in addition to their core Sales & Distribution platform the company operate two food production sites and offer a wide range of 3rd party logistics services.
PRM’s product portfolio includes a wide range of category leading brands such Alpro, Muller, Ferrero, Unilever and Nomadic. In addition the company also work with a number of other local suppliers such as Clandeboye Estate Yogurt, Cookstown and Mash Direct to support their requirements across different areas of the grocery supply chain.
PRM are much more than just a 'distributor', they manage all of the business functions required to take a product to market, from factory gates to the shopper’s basket. The company currently deliver over 300,000 cases of chilled and frozen goods to the trade each week, delivering a service which is tailored to the needs of its customers.
2021 has brought about a number of unprecedented challenges in the form of Brexit and operating a 24/7 business within the constraints of the COVID pandemic.
As a company importing and exporting products from and to Ireland, GB and mainland Europe on a daily basis, Brexit has brought about many changes to ways of working. New customs procedures and formalities have had to be embraced and the company developed their own in-house Customs team to ensure customer and supplier requirements are managed effectively.
Effective planning has ensured a relatively smooth transition and in many respects Brexit has helped to create new opportunities for distribution on the island of Ireland.
Increased growth has resulted in a review of current facilities and the company has recently acquired a new site on Moira Road, Lisburn, very close to their existing base in Lissue Industrial Estate, Lisburn.
2022 promises to be an exciting year for the company as planning takes shape for the development of a new platform from which the business can continue to grow.