The tobacco accessories market continues to drive strong performance for retailers in Northern Ireland and Republic Technologies UK is a driving force in the category.
Republic Technologies UK are ‘Roll Your Own’ specialists and have extensive experience and expertise in supplying quality products through bestselling brands Swan®, OCB®, and Zig-Zag®.
There are incremental sales opportunities to be taken for retailers who get their range just right. Republic Technologies continues talking to its customers about the importance of stocking quality brands that provide profit driving margins, value for money and are well known and trusted by shoppers.
The top-performing sub sector within the category is rolling papers, which is the highest value sector. Leading the charge in this market is Republic Technologies’ premium quality paper brand, OCB.
The OCB range includes three variants available in Papers and Paper & Tips formats: OCB Virgin, OCB Premium and OCB Organic Hemp.
The range has experienced significant sales growth over the last few years and is currently growing faster than all of its closest main competitors, underlining its importance to all tobacco accessories stockists throughout Northern Ireland.
The Slim & Tips subcategory has also recorded impressive growth over recent years, as more consumers opt for premium Paper & Tips formats. Growth such as this serves to reinforce the role that brands such as OCB can play, not only in retaining existing tobacco accessories’ shoppers, but also in attracting new shoppers to the fixture.
Compact display units have also been helping retailers drive sales, by highlighting bestsellers and signposting the wider category. Republic Technologies offers an OCB counter top display unit, which holds 10 booklets of each of the three OCB Slim & Tips products: OCB Virgin, OCB Premium and OCB Organic Hemp.